Business Communication Essay Example | Topics and Well Written Essays - 1000 words - 4

Business Communication - Essay Example A motivated team with clearly defined goals is capable of handling tough assignments effectively and efficiently. Today, people are constantly bombarded with the message that their top priority is to single handedly emerge as the best in the process forgetting the value of teamwork. Most managers ignore this vital aspect of business forgetting that without it, the company is doomed to fail as one can not work alone. Managers need to work with a group of carefully selected individuals who will complement their skills in order to achieve a specific objective to enhance efficient running of the organization. In this paper, teamwork shall be looked at in depth, the major factors that ensure the delivery of a team and factors that lead to strained relationships within a team. Teamwork is the ultimate competitive advantage because very few people properly execute it to get the best possible results. According to Accel team (2010) building a strong team remains one of the greatest hurdles managers have to overcome. Although not an impossible task, it is time consuming and needs a great deal of patience especially since human beings are inherently unmotivated. Its place in companies and the business world at large is critical and managers have to learn the art of carefully picking out members of a team and push them towards a unified direction. A team needs an assertive leader to ensure everybody carries out their work. In essence, a hands-on leader is the backbone of the team and they set the pace for the rest of the team. They need to work with diligence and ensure the completion of their end of the deal by doing their part well. They need to motivate the team, be a source of inspiration and yet be part of the team in working towards the goal. In a team every member has a role to play; they complement one another and eventually achieving success. For teamwork to succeed, each person has to realize the importance of other team players and recognize that without

Huge and digital strategy-case Essay Example | Topics and Well Written Essays - 1750 words

Huge and digital strategy-case - Essay Example Retainer relationships can maintain these specific preferences of HUGE. 2. Long-term profits through long-term relations. Retainer relationships can result to long-term profits because clients can eventually see HUGE as a strategic partner for their overall growth. HUGE can reap greater revenues, if it becomes integral to their client’s strategic directions. Furthermore, long-term client relations can soon become a core competence. If these companies also grow, such as geographically and/or through offering new products and services, HUGE’s business will also grow with them. Their clients’ successes become intertwined with HUGE’s, thereby providing limitless opportunities for national and global growth. 3. Advancement of general view of the business as transformational and strategic. If HUGE is embedded into other companies in long-term retaining relations, companies might realize that digital marketing is not merely a reinforcement of traditional marketin g efforts, but a superior marketing edge. Shapiro and his staff assert that: â€Å"†¦everything will be digital† (Casadesus-Masanell and Karvounis 7). ... 010 to 2016 2010 2013 2016 Social Media 988 2,760 4,995 E-Mail 1,328 1,875 2,468 Mobile 885 4,238 8,237 Display 9,347 16,085 27,600 Search 16,308 24,613 33,319 Source: Casadesus-Masanell and Karvounis (14) Disadvantages. 1. Demand for capabilities that are not part of HUGE’s core competencies. Despite the advantages of retainer relationships, HUGE does not have existing capabilities that long-term relations entail. For instance, retainer means engaging in traditional digital marketing activities, such as display advertising and search marketing. HUGE does not have the competencies yet for these marketing channels. 2. Not related to market expansion. Retainer relationships may extend revenues per client, but it does not automatically bring in new clients. It does not allow HUGE to tap new markets or to exploit existing ones. 3. Not supportive of business model. HUGE wants to be the one-stop digital marketing firm. If it caters to the same clients, it is not growing that much at all, unless the same market grows. HUGE is not opening itself to prevailing market demand for search and display marketing, in particular, which is a mounting marketing field opportunity. Geographic Expansion Advantages. 1. Taps new markets with the same transformative needs. HUGE can tap foreign markets that have similar transformative needs. It does not have to veer far away from its business practices because it can find large, challenging projects in other countries. Some of the potential locations are Japan, UK, Norway, and Denmark. These nations have high numbers of citizens who have bought something online and a large percentage of firms with websites (Casadesus-Masanell and Karvounis 19). 2. Expands markets in a geographical way. Geographic expansion can result to market expansion.